I have often wondered about this; how does advertising work? How does the advert of a company’s good/product make me, Ijeoma, buy that good/product?
And hey, have you seen this very beautiful Pomo Rice advert? I LOVE it!
How many goods have I bought because I saw the advert and I was impressed, and then bought it? How about you, have you had any situation like this? Has advertising worked for you? Please tell me oh ‘cos I really want to know.
The one that is even more perplexing for me is when Etisalat sponsors Nigerian Idol or MTN’s Project Fame etc.
I understand that they can make money from it from just the text messages you send to vote for contestants but I’m more concerned about if the fact that I’m so happy MTN is sponsoring Project Fame will make me go out and get an MTN line knowing how crappy their service can be.
Will I open another account with GTBank because they are sponsoring a show I like, Gidi Up?
By the way, I tried to open a current account with them; I submitted all the forms they required and what not. It’s been over 2 months and shikom, I haven’t heard from them.
I have ka ha bad.
So, let me know, I’m very interested in how this stuff works.